betterhood has raised ₹11.5 crore in a seed round led by Sauce, with existing investor Kairon Capital participating.
The total includes ₹5 crore raised in March in a tranche led by Kairon Capital, so the new money in this announcement is smaller than the headline figure.
Founded in October 2024 by Vikram Kadam and Neha Zade, the Bengaluru brand sells posture supports, orthotic soft goods and recovery products.
Funds go towards product depth, distribution across quick commerce and modern retail, and scaling its Physio Circle community of more than 7,000 physiotherapists.
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