Actor-producer Anushka Sharma has officially joined the cap table of premium activewear platform Agilitas Sports as a strategic investor.
The partnership involves the creation and launch of a dedicated line of yoga-wear and wellness apparel co-owned by Sharma.
This move transitions Sharma's monetization model away from fixed endorsements—such as her past ₹110 crore Puma deal—into long-term equity.
The deal emphasizes an industry-wide shift where top Indian celebrities leverage true equity partnerships to scale capital-efficient D2C brands.
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