Amul is investing ₹600 crore to establish a massive curd manufacturing plant in Howrah, West Bengal.
The facility is projected to be the largest curd production site in the world, marking a major industrial expansion in eastern India.
The strategic move targets the high-margin, value-added dairy product category while reducing expensive interstate cold-chain distribution costs.
The factory will likely consolidate Amul's market dominance in the region, challenging local unorganized players and national FMCG competitors alike.
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