Amaani has raised $5 million in a Series A led by BECO Capital, with Homegrown Ventures and Peak XV's Surge participating, taking total funding to $8 million.
Founded in Dubai in 2023 by Shubham Poddar, it owns AÏZA, a skincare and haircare brand launched in December 2024 and built around Arab-world ingredients.
The company says net revenue grew more than ninefold year on year in the first half of 2026 as it moved from online-only into retail.
Funds go towards GCC expansion with Saudi Arabia first, including Ulta Beauty stores in Jeddah and Riyadh, followed by Kuwait and Qatar in the fourth quarter.
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