Offline vs. Online: A viral post revealed that a 500g Dhokla order costing ₹80 at a physical restaurant is priced at ₹250 on food delivery apps.
The Markup Reality: Restaurant partners mark up online menu items by over 200% to offset platform commissions ranging from 22% to 28%.
Business Model Strain: The foodtech duopoly's aggressive push for sustainable profitability is forcing higher logistical costs onto both local merchants and end consumers.
Consumer Shift: The massive price gap is driving market awareness toward direct-ordering alternatives and zero-commission frameworks like the ONDC network.
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