Zepto rolls out a native 'Pay Later' feature offering up to ₹10,000 in interest-free credit on a 15-day billing cycle.
The update introduces a seamless, zero-OTP one-tap checkout designed to reduce cart abandonment and transaction friction.
Co-founder Kaivalya Vohra notes the sector is pivoting from speed-obsessed 10-minute deliveries to "behaviour-led commerce."
By building BNPL in-house, Zepto captures checkout data and user stickiness, challenging third-party credit providers in the quick commerce space.
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