Anant Ambani's wildlife initiative, Vantara, has entered the premium FMCG space with the launch of Vantara Creamery.
The artisanal, small-batch ice cream brand is priced aggressively at ₹750 per scoop, testing the upper limits of the Indian dessert market.
The brand debuted at Jio World Drive in Mumbai, leveraging Reliance's premium retail real estate to capture high-net-worth consumer footfall.
This move signals a broader strategy to build homegrown, ultra-premium lifestyle brands that can command high margins through exclusivity and purpose-driven narratives.
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