₹11.4 crore seed led by Zeropearl VC, with Eleven, the business group of Medanta co-founder Sunil Sachdeva, participating alongside angels including PhonePe's Vivek Lohcheb.
More than 10,000 clients against just over 400 surgeries in nine months implies roughly four percent conversion, so non-surgical treatments currently carry the volume while surgery carries the margin.
The first centre has reached EBITDA break-even, which means it covers running costs. It does not mean it has recovered the cost of building an operating theatre with ICU backup.
Around 20 plastic surgeons work across the centres full-time or visiting, which makes surgeons a second customer group being sold facility access and patient flow.
The category's constraint is trust rather than demand, given a persistent history in India of cosmetic procedures performed without plastic surgery qualifications or facilities equipped for complic…
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