Natural sweetener brand The Sweet Change secured Rs 1.7 crore in pre-seed funding led by Rebalance.
Investors associated with the IAN Angel Fund also participated in the early-stage transaction.
The startup operates with 75% gross margins and scaled monthly revenues from Rs 8 lakh to Rs 50 lakh within three months.
Funds will be allocated to scale distribution infrastructure, launch new SKUs, and penetrate India’s $650 million sugar substitute market.
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