₹2.58 crore pre-seed backed by ajvc and Vahdam founder Bala Sarda, with friends and family. ISLAND Beauty is the ninth ajvc company on these pages.
The brand sources ingredients from South Korea, formulates in India for local weather and skin, and focuses on supporting the skin barrier. It says products went through 52-plus iterations before l…
Four co-founders split the work: Shirley Setia as chief marketing officer and public face, Jinsoon Lee on the Korean side, and Mayank Jain and Sakshi Beniwal running the business.
More than 650 customers had received orders by September. Setia's following lowers the cost of winning first buyers; repeat purchases will decide the brand.
K-beauty imports, Indian D2C labels and other celebrity brands crowd the category. Local formulation should let ISLAND price below imported Korean products.
Read the full story on StartupFox