Shilpa Shetty Kundra has made an undisclosed strategic investment in D2C kids' lifestyle brand Rosada.
The brand targets the premium segment with a healthy average order value of ₹1,990 and a strong 31% repeat purchase rate.
Fresh capital will be utilized to accelerate geographic expansion, scale manufacturing, and deepen the specialized product portfolio.
Rosada previously gained significant traction on Shark Tank India Season 5, raising ₹1.25 crore at a ₹25 crore valuation.
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