Scrubsy has raised ₹27 crore (~$3 million) from V3 Ventures, the Verlinvest-backed consumer investor; no valuation was disclosed and no other investors were named.
The Gurugram D2C home-cleaning brand, founded in 2025 and operating under BoldChem Science Pvt Ltd, will use the capital mainly to expand in-house manufacturing.
Scrubsy formulates and manufactures its own products, a capital-heavy choice for a young D2C brand, and sells foam-based kitchen, bathroom and footwear cleaners via its website and marketplaces.
It is barely a year old with a short catalogue and no disclosed revenue or repeat data; scaling in home care will hinge on distribution beyond D2C, where entrenched giants dominate.
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