The Indian government is pressuring telecom operators to actively promote 30-day recharge plans following intense parliamentary scrutiny.
AAP MP Raghav Chadha catalyzed the move by explicitly breaking down how the 28-day cycle forces consumers into 13 annual recharges.
Telcos rely heavily on the 28-day model to maximize Average Revenue Per User (ARPU) by squeezing an extra billing cycle into the year.
While 28-day plans remain legal, operators must now make true monthly options highly visible, prioritizing consumer transparency over hidden ARPU multipliers.
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