PrimeInvestor secured ₹19.5 crore in its first external round led by Rainmatter.
The platform targets the mass affluent market with a discretionary PMS requiring a ₹50 lakh minimum.
The founders previously built and successfully exited the mutual fund platform FundsIndia.
The business operates on a strict fee-only model (0.6%-1.2%), eliminating performance fees and hidden commissions.
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