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Pine Labs Acquires D2C Checkout Platform Shopflo for ₹88 Crore to Build Full-Stack Commerce Offering

Shreya R.

Pine Labs has acquired e-commerce checkout startup Shopflo for ₹88 crore.

Shopflo reported revenue growth to ₹14.7 crore in FY25, up from ₹9.1 crore in FY24.

The platform serves over 1,000 brands, delivering a claimed 15-20% boost in merchant conversion rates.

The deal allows Pine Labs to combine its offline PoS dominance with specialized D2C online checkout tools to reduce cart abandonment.

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