Kwality Wall's global leadership announced a complete transition from palm oil to real milk across its Indian product portfolio by next year.
The operational pivot was heavily accelerated by digital consumer movements and influencer-led transparency campaigns like 'Label Padhega India'.
:Switching to pure dairy fat resolves a long-standing regulatory distinction under FSSAI rules, allowing the brand to use the official 'ice cream' label.
The change eliminates a major competitive marketing advantage held by domestic dairy cooperatives like Amul, resetting industry standards.
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