Kisah secures ₹35.9 crore in a Series A round, pushing its post-money valuation to ₹211 crore.
The funding round was led by consumer-focused Fireside Ventures, following earlier backing from Inflection Point Ventures.
The brand is strategically deploying the capital to transition from a marketplace-dependent business to a full-stack omnichannel retail player.
Kisah’s offline pivot highlights the growing necessity for Indian D2C apparel brands to build physical retail networks to achieve sustainable unit economics.
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