FirstClub secured $55 million (Rs 512 crore) in a Series B round led by Peak XV Partners and Sofina.
The financing round values the Bengaluru-based company at a post-money valuation of $255 million.
The company relies on a quality-first model with an average order value of roughly Rs 1,200 and a 30-minute delivery window.
Proceeds will be channeled toward expanding fulfillment dark stores, upgrading technology, and entering beauty and pet care segments.
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