Mumbai-based independent music platform Damroo has raised ₹5 crore from Hindustan Times.
The startup aims to build specialized monetization and distribution tools for India's regional and non-film audio creators.
For Hindustan Times, the investment acts as a strategic entry into the vernacular audio and creator economy space to capture younger, localized audiences.
The funding highlights a growing market shift toward organizing and heavily monetizing tier-2 and tier-3 regional music consumption outside the traditional Bollywood ecosystem.
Read the full story on StartupFox