$12 million Series A led by 3one4 Capital and Prudent Investment Management, taking total funding to $26 million. The previous round, of $7 million, closed in November 2021.
The crib converts from bassinet to full crib and is designed to last around two years, against SNOO's roughly six months, at a comparable price of about $1,799.
Manufacturing runs from an owned facility in Pune while sales are almost entirely in the United States, which leaves a $1,799 product exposed to import duty.
Rival SNOO holds FDA authorisation as a medical device for safe sleep positioning. Cradlewise has no equivalent clearance.
Read the full story on StartupFox