StartupFox

Rivet has raised $10.5 million, about ₹100 crore, in a seed round from Peak XV Partners, Shine Capital and Blume Ventures, and has launched nationally across the United States.

Taru Kapoor founded the company in 2025 after close to a decade at Tinder and other Match Group brands, where she was a general manager across several markets including India. Rajat Sahni, formerly chief executive of CarDekho's used-car business, is a co-founder. Rivet operates as a product of MeantToBe, Inc. from New York and has an office in Delhi NCR. Elie Seidman, the former chief executive of Tinder and OkCupid, is an early investor and adviser.

The app is built around what the company calls Social Matching. Rivet's algorithm proposes potential pairs, and volunteer Matchers look at both profiles and vote on whether they think the two might work. Pairs that score highly are introduced, and each person then decides independently whether to match and start a conversation. The intent is to give daters a few pre-vetted options rather than an endless feed, including people they might have swiped past.