StartupFox
MoroMaa has raised ₹1.5 crore from Aviral Bhatnagar's ajvc in exchange for a 9 percent equity stake, which implies a post-money valuation of roughly ₹16.7 crore. The investment comes less than three months after the brand launched.
Soundous Moufakir founded the Mumbai company and is its solo founder and chief executive. She is Moroccan, worked in finance before moving into India's entertainment industry, and launched MoroMaa on 27 June 2026.
The brand is building what it calls M Beauty, a Moroccan beauty category for Indian consumers, using ingredients sourced directly from Morocco and positioning itself around Moroccan rituals, traditions and artistic influences across beauty, lifestyle and body care.
StartupFox
2 reports filed for Friday 18 September 2026, compiled from company statements, registry filings and StartupFox reporting. Figures marked reported were not confirmed by the companies named.
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